From the Mailbag: Do I Really Need Facebook as a Business?

Facebook is a social media platform that so many of us LOVE to hate. Six or seven years ago, you had to get at least 25 likes to see the reach of any post. If you got over 100 likes, Facebook began to limit your reach unless you paid to boost a post or sponsor one. Then, they instituted a lot (and I mean a lot) of rules about what you could and couldn’t say. You needed an 80/20 graphic to word ratio. You couldn’t use certain words. Their targeting system, though, has always been really cool.

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How to Deal with a Bad Virtual Receptionist

One of my clients, an entertainment law office, uses a virtual receptionist company (that shall remain unnamed). The two receptionists are supposed to answer the phone and roll certain calls to me. If anyone comes into their facility (because they also I guess collect mail or something), they’re supposed to give out the cell phone number that goes to me and explain they are a virtual office. Yet, once or twice a month I get a phone call from an irate client or potential client…because the virtual receptionist treated them like shit.¬† Continue reading

You Hired a Writer – Now What?

keyboard

I mean, they just crack their knuckles, rub the sides of their head with their fingers, raise an eyebrow at you (or their computer screen as they gaze appreciatively at your email), and stare hard…then, magic happens, right? Magically, the words travel from their brain and into the Word document. It will be perfect. It will be exactly what you want, right?¬† Continue reading

Tip for Those Who Hire Freelance Writers

Typewriter

Hey everyone! Today, I have a tip for those who hire freelance writers. That tip is this: freelance writers can’t read your mind. If there’s something specific you want highlighted in your blog or in your web page content, you need to ensure that your freelance writer knows.

This is equally true during the editing process. Many freelance writers will provide a round or two of edits for no additional charge. This is because we want our clients to be happy and to consider us for future work. However,

When you read what’s sent to you and you want something changed, your freelance writer needs a comment that’s more than, “This isn’t what we do,” “This isn’t true,” or a similar piece of feedback.

Why?

Well, because it doesn’t tell us anything. If you’re seeing something that doesn’t truly represent what you do or that isn’t true of YOUR business, you need to tell us what it is that you want to see.

Often, when a freelance writer is hired, a client has no real idea of what they want to see on their site or blog. They just know they need content. It isn’t until they see a draft from their writer that they know if that’s what they want or if they’re inspired to now know what they want to see.

Yet, again, freelance writers aren’t mind readers. If clients don’t tell us in the beginning¬†or during the editing process what they want to see (and tell us in detail), we can’t give you what you want.

Yes, it really is that simple.