Facebook is a social media platform that so many of us LOVE to hate. Six or seven years ago, you had to get at least 25 likes to see the reach of any post. If you got over 100 likes, Facebook began to limit your reach unless you paid to boost a post or sponsor one. Then, they instituted a lot (and I mean a lot) of rules about what you could and couldn’t say. You needed an 80/20 graphic to word ratio. You couldn’t use certain words. Their targeting system, though, has always been really cool.